A few words
About us
About the founder
I’m Aizaz Ullah, the founder of Sonu'S Collection, and my journey into the world of jewelry began with a passion for fashion and elegance.
I’ve always believed that every woman deserves to shine, and that’s what inspired me to create a brand that offers affordable yet luxurious jewelry for every occasion.
With a keen eye for trends and a love for creativity, I carefully curate each piece to bring style, sophistication, and confidence to my customers. Sonu’S Collection is more than just a business—it’s my dream to make high-quality jewelry accessible to everyone.
Thank you for being a part of this journey!
About us
How it all started
Every entrepreneur’s journey is filled with dreams, struggles, and perseverance—and mine is no different.
My name is Aizaz Ullah, and I am the proud founder of Sonu’S Collection—a brand born out of ambition, resilience, and the dream of making affordable elegance available to everyone in Pakistan. But behind the sparkle of jewelry lies a story of hard work, challenges, and a journey filled with learning.
I come from a modest middle-class family in Pakistan, where dreams often require double the effort to turn into reality. After completing my higher secondary education in Computer Science, I chose to follow a less traditional path by stepping into the world of business and entrepreneurship. Without any family background in business, I had to build everything from scratch—learning, failing, and growing every step of the way.
In Mid-2024, I launched Sonu's Collection—an online store dedicated to artificial jewelry, offering a wide range of beautiful, stylish pieces at prices everyone can afford. With a starting budget of just PKR 100,000, I managed everything—from purchasing products to running ads, handling social media, and managing customer service. Every sale felt like a small victory, and every satisfied customer fueled my motivation.
Today, Sonu'S Collection is not just a brand—it’s a testament to entrepreneurial spirit, determination, and the power of never giving up. Every piece of jewelry represents strength, beauty, and the courage to chase dreams. My journey is proof that failures are not the end, but the beginning of something greater.
I believe that success is not about where you start—it's about how far you're willing to go. And I’m just getting started. Thank you for being a part of my journey. – Aizaz Ullah Founder, Sonu's Collection "Where Sparkle Meets Style"